Singapore
Night
Festival
2024
National Heritage Board's Singapore Night Festival returns in 2024 to light up the heart of Singapore’s Art & Heritage District – the Bras Basah.Bugis (BBB) precinct.
Featuring interactive exhibits, night light installations, experiential programmes, live performances, workshops, and diverse food and retail options, this year's festival celebrates the “Art of Play”.
With a vision to bring vibrant and playfulness into the “Art of Play” theme, this year’s Singapore Night Festival brand took a leap into bold and colourful visuals that Glammed up the BBB district in a unique festive vibe.
“Make it slutty.”
– Someone in charge, probably
With over a decade under its belt, the Singapore Night Festival (SNF) has started to lose its edge, blending into the crowd as more night festivals like iLight and Light to Night pop up.
While SNF has stuck to its safe black-and-white identity, we saw a chance to breathe new life into both the brand and the Bras Basah.Bugis (BBB) Arts district.
The refreshed identity bursts with color and energy, with a panoramic fisheye visual that captures the festival’s vibrancy and all-encompassing excitement.
Client: National Heritage Board
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Singapore Night Festival 2024 •
Singapore Night Festival 2024 •
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Dream it.
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Build it.
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Grow it.
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Sell it.
